Listen to the first episode, featuring the Right Honourable David Johnston, 28th Governor General of Canada and Chair of the Rideau Hall Foundation.
KCI’s winter 2017 edition of Philanthropic Trends Quarterly also features highlights from the research.
The Giving Behaviour Project’s research, to be released sequentially over the fall 2017 and winter 2018, will focus on:
1. Thirty Years of Giving in Canada
The RHF partnered with Imagine Canada on this extensive research project that mined a range of public sources including CRA databases and Statistics Canada survey results to produce the most comprehensive long-range picture of individual giving in Canada.
Read the Executive Summary here.
2. Giving behaviour of Canadian millennials
The RHF partnered with Environics Research to create a portrait of social values segmentation of giving behaviour among Canadian millennials, including what giving means to them, and what drives them to give, and how values that inform giving patterns are learned.
3. How “nudging” can increase giving behaviour
To explore how behavioural science can be applied to the act of giving, the Rideau Hall Foundation partnered with Behaviourial Insights Team (BIT), the MS Society of Canada and Canada’s Privy Council Office on a series of trials to contribute to a deeper understanding of how giving can be more strongly encouraged.
The Giving Behaviour Project is a legacy project of My Giving Moment, a campaign to encourage Canadians to give of their time, talent, and treasure. Spearheaded by the Office of the Governor General, the campaign wrapped up in spring 2017 having successfully helped Canadians discover what they had to give.