The Giving Behaviour Project

The Giving Behaviour Project is an effort to better understand the current giving landscape in Canada, and to use that knowledge to help the non-profit sector incorporate evidence-based methods into their fundraising. To begin, three research papers will be released through late 2017 and 2018, to add to the knowledge and evidence base of the sector on how giving in Canada is evolving, and to help foster a stronger culture of giving in Canada.

The Giving Behaviour Project is a legacy project of My Giving Moment, a campaign to encourage Canadians to give of their time, talent, and treasure. Spearheaded by the Office of the Governor General, the campaign wrapped up in spring 2017 having successfully helped Canadians discover what they had to give.